Prof. Dana S.Saroso, PhD

Professor of Industrial Engineering

The OVOP Approach to Improve SMEs Business Performance: Indonesia’s Experience

The OVOP Approach to Improve SMEs Business Performance: Indonesia’s Experience (Global Science Technology Forum, Journal on Business Review, March 2013, Volume 2, Number 3, pp. 69–74. ISSN: 2010-4804)


Small and Medium Scale Enterprises [SMEs] have proven to be one industrial group that is most sustaining during economic crises. From the year 1997 through 2000, the contribution of the SME sector has reached more than 46% of the Indonesia’s GNP and as such it is vital to further stimulate its growth. This Paper discusses the One Village One Product (OVOP) approach to develop the business performance of SMEs. The study was carried out at nineteen SMEs producing processed-food. The study runs through a few excerpts from literature connected with SMEs and their role in the macro economic growth while identifying the factors that had a role in their growth. An overview of the OVOP approach is presented followed by an analysis and discussion of data gathered. Finally, concluding comments on the implementation model of the OVOP approach is presented.


Decision Making Models for Quality Improvement

Decision Making Models for Quality Improvement (International Journal Of Technology, Volume 3, lssue 2, pp.169-181, July 2012, ISSN 208G-9614)


The study of quality management is generally always associated with improved quality. Quality improvement process can be done in several ways and approaches. Improved quality also is basically related to the decision-making at every stage of the production process. The decisions made will determine the success rate of quality improvement can be achieved. To achieve optimal results, we need quality improvement model as a planning program to achieve quality improvement to be gained and the impact, which is generally related to the cost. This paper reviews several studies conducted on several models of quality improvement. The discussion begins with a list of some existing models. And after that model are grouped into a model approach that has the impact of quality improvement and the stages in the production process. Analysis carried out on several models in order to achieve a target of the desired quality. From the analysis and discussion on the models of product quality improvement it was found that the commercial aspects are more need to be taken into account in improving the product quality.

Model for Quality Improvement and Sales

Model for Quality Improvement and Sales (China-USA Business Review, ISSN 1537-1514, February 2012, Vol. 11, No. 2, 237-252)


Many papers have discussed quality improvement, both in product quality or process quality. For companies, efforts to improve quality need to be viewed from a commercial perspective. This becomes important, because those efforts take time and considerable to be expensive. Therefore, we need to integrate all efforts have been made to improve the quality with the increase of product sales. Some studies have focused on these linkages. A study of this linkage was discussed in the form of mathematical models. The mathematical model of quality improvement and sales were critically analyzed. The study indicated quality notions that related to sales is at the time that customers receive the products. In the stage the product is received by customers, there are three notions involved, namely: claimed quality, actual quality and perceived quality. In this paper we study the effect of these three quality notions on product sales. The basic theory of the model was investigated and analyzed to determine the variables that affect the models. Then these variables, studied further in order to see linkages with dimensions of product quality improvement. The diffusion theory provides a basis to develop a new model that characterizes this effect. From the model data analysis, it can be concluded that from those three notions, the actual quality is the most affecting to the product sales. While, perceived quality mainly determined by the reliability performance of the products.

Improving Competitiveness of Textile and Clothing Industry

Industry - Textile

Improving Competitiveness of Textile and Clothing Industry (Journal of Sinergy, Vol.14, No.1, 2010, ISSN: 1410-2331)


Until the mid- fourth quarter of 2009, Indonesia’s macro economic conditions indicates a fairly good progress. It can be seen from the controllable inflation, which the rupiah is getting stronger and bank reserves in foreign exchange are quite good. Nevertheless, this positive indicators, has not followed by the macroeconomic condition of the real industrial sector. In this case there are still many problems in the industrial sector in particular is to be overcome problems associated with efforts to improve the competitiveness of the industry. Industry development program in Indonesia should focus on efforts to improve the competitiveness of the industry. Competitiveness of the industrial sector is determined by the strength of its industrial structure. This paper discusses the structure of the textile industry and textile products (TPT). The discussion begins with the development of world trade in textile products. Performance of textile industry in Indonesia is also reviewed in this paper. The final section discusses the factors that can improve the competitiveness of Indonesian textile products.

Product Quality Improvement: Quality Notions

Product Quality Improvement: Quality Notions (Journal of Entrepreneur, Volume 6, December 2009, ISSN: 1858-3121)


Product quality is one of the main factors that manufacturing firm needs to manage. The manufacturing firms need to manage their product quality improvement in their business processes. It covers not only the process of production, but also design and development process, assembly, and marketing process. Due to a more complex manufacturing system, the process of product quality improvement also becomes a more complex process. It requires a comprehensive understanding on the process of improvement in every stage of manufacturing process. Understanding the notions of quality in both process and product quality becomes more important in determining the quality dimensions. This paper focus on the different notions of product quality, from a product life cycle perspectives. The first part of the paper deals with product life cycle where we look at the different stages of from a product development perspective. In following section we review the different notions of product quality that have proposed in the literature and discuss several new notions. These are all then integrated using the product life cycle approach.

The role of the University in Improving Competitiveness of Small and Medium Enterprises.

The role of the University in Improving Competitiveness of Small and Medium Enterprises. (Journal of Sinergy, Vol.13, No.4, Oktober 2009, ISSN: 1410-2331)


Small and medium industries have proven to be an industry group that most survive during economic crisis. In 2007, Indonesia experienced a GDP growth of 6.28%. From these figures, small and medium enterprises grew by 18.76 %, which for the manufacturing sector for small and medium scale itself has a growth 16.29 %, which means that growth was above the average growth of the GDP of Indonesia. This condition proves that small and medium industries have an important role in the Indonesian economy growth. On the basis of these conditions, it may be necessary to encourage more the growth of small and medium industries. However, it is not easy to do, because many small industries have limitations and require the involvement of a third party. One of the parties that have an important role in improving the performance of small and medium industries are Universities. This paper discusses the conceptual model of the study of the development of small and medium industries. The study begins with a review of the characteristics of small industries. Constraints and challenges faced by small and medium industries will be identified and analyzed. Alternative conceptual model of the role of the University for the development of small and medium industries in Indonesia presented at the end of this paper, and it can be used as a model for small and medium industries in the face of competition today.

Role of Standardization in Enhancing the Competitiveness of Domestic Product.


Role of Standardization in Enhancing the Competitiveness of Domestic Product. (Journal of Entrepreneur, Volume 5, June 2009, ISSN: 1858-3121)


In the last two decades, the competition between manufacturers is getting fierce. The competition is not only in the international market but also in the domestic market. One of the main keys to win the competition is by complying a certain standard of quality, for both the product and the production process. Compliance with international standards, then of course the product will be accepted in the global market. The implementation of international standards, need a government support in the form of policies, because not all type of industries have the capacity in terms of both technical and financial capacity to meet the international standards, particularly for small and micro industries. With the right policies, it will boost up the competitiveness of the product, and also will protect the domestic market and increased the usage of local products in the domestic market.

Cenceptual Models for Improving Competitiveness on Small and Medium Industries.


(Journal of Operation Excellence, Vol.1, No.2, 2009, ISSN: 2085-4293)


Small and medium scale industries have proven to be the industrial group that is the most sustaining during economic crises. From the year 1997 thru 2000 the contribution of the small and medium scale industries has reached more than 46% of the Indonesia GNP. In the year 2007 Indonesia’s GDP growth was 6.28%. From the number, the small and medium scale industries growth was 18.76%, whereas the manufacturing industries sector has a growth of 16.29%, which means a growth above the Indonesia average GDP. Based on the conditions above it is vital to further stimulate the growth of the small and medium industries. This paper will discuss the model to develop the and medium scale industries. Preliminary studies will cover the model policy of small and medium industries in the Asian countries. The obstacles and constraints that the small and medium industries have to face will be identified and analyzed. The alternative models for the development of the small and medium scale industries in Indonesia will be presented at the of this paper, with the hope that it can be the model for small and medium scale industries in competing with other businesses

Product Quality Improvement


Product Quality Improvement (International Journal Technology Management, Vol. 37, No.1/2 pp. 29 – 49, 2007)


Product quality improvement is a complex process and must be done from an overall business perspective that takes into account the technical, commercial, environmental and managerial aspects. Effective quality improvement requires a proper understanding of the different notions of quality and an approach to evaluate different options for improvement. This paper looks at these two issues.

Blog at

Up ↑